Enterprises
can use social media in multiple ways that can be beneficial for them.
Promoting themselves
The most
popular and most likely main reason an enterprises uses social media is to
promote themselves. Promoting themselves can lead to an increase in sales and
popularity.
Hosting Competitions/Give Away
Hosting a
competition or a give away can be very beneficial for an enterprise as it can
increase their popularity and gain positive recognition and it can improve
brand loyalty and it can increase their inbound traffic.
Decrease Their Marketing Costs
Using a free
platform like most social media sites like Facebook or Twitter instead of
paying for an advert in a magazine or on TV they can post update onto Twitter
or Facebook. An enterprise could also pay to have an advert post onto everyone’s
feeds for a lot cheaper than the other options.
Receive Instant Feedback
An
enterprise can check on social media whenever they make a change to their
business or hold a promotional event to check people’s reactions towards the
change or promotional event and make changes based on this if needed.
Kevin Crawford
I agree that using social media is a very good way for businesses to interact with the consumer and fine tune their products for the maximum sales figures. Social media is a very powerful tool in advertising...
ReplyDeleteI agree that social media is a very good way for businesses to interact with their customers(or find new customers), in fact I personally believe that it is the best way for them in modern times. Social media sites often give the option to pay money to make their posts reach more people so this even further increases the audience reached.
ReplyDelete