Web Address
Firstly, a social media site will give the user their own web address, an ID that is used to locate the user's page. This is good for people looking for social presence whether it be a band, a business or even just someone looking for publicity.
Web Space
The social media provider will often provide the user with the ability to save and share content such as media, blogs etc with other users.
Connecting With People and Friends
This is one of the key points of social media, actually being able to be social. Many social media platforms allow people to use instant messaging services, "tag" friends in media, play games and more.
Creating Your Profiles To Your Own Preference
In most social media websites you have the ability to build and create your own profile from scratch, although the users can only work with what the social media provider allows.
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