Wednesday 30 March 2016

Contemporary Developments of Social Media

These days’ social media is a huge business. About 74% of all internet users use social media in some
form. The medium is such a lucrative business that more and more people are making a career just from social media; be it YouTubers like PewDiePie and Markiplier or Bloggers popular Facebook pages.


Blogs pretty much earn most of the revenue in social media by utilising the most powerful tool any hack with a keyboard can: Clickbait. With the rise of easy to use technology social media too become easy to access.

Businesses:

 Businesses often use Social media these days to help spread the attention of their products and to raise their household name status. Campaigns and trends can often come from corporations like the ‘WestJet Christmas Miracle’ (https://www.youtube.com/watch?v=zIEIvi2MuEk  ) and TD’s #TDThanksYou ( https://www.youtube.com/watch?v=bUkN7g_bEAI ). By doing wonderful things for people in the days of social media companies can come across as caring about the people which is a valuable edge in marketing.

Social media is now a valuable asset to companies. The main bonus of social media is that it’s a cheap way to advertise, a campaign here and there. Social media has a huge demographic and any business without a presence is one in the loss. Pragmatically business campaigns aren’t immune from failure, many have fallen under criticism, too many to list.
               
Crime:

While the foolishness of oversharing can lead someone to get robbed the crime fighters have also come to use social media as a way to combat the common criminal, exposure for missing people, wanted posters and appeals for information about cases and crimes. This can help greatly as social media has a huge audience.

Social media is prevalent on most of our lives and it is being used more and more to reach out to us. 

2 comments:

  1. Another major development in social media would be the amount of people using it on mobile devices and being able to access it from where ever they are as long as they can get a 3G or 4G connection and people no longer have to rely on their PC to be able to browse and post onto Social Media sites like Facebook or Twitter.

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  2. Another major development in social media is the number of people moving towards mobile devices rather than desktop and laptop devices whether they're connecting to WiFi or using mobile data. Many social media sites have adapted to this and have created apps for these devices. Snapchat, for instance has a setting that allows you to use less data and choose only what you wish to load. Facebook, Twitter, Youtube etc. use less data to speed up the processes in the site and make it easier for the user to use.

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