How enterprises can use social media to promote their products or services.

Businesses have taken to social media in hopes to promote their products and gain a wider client base. It is as close to free advertising as you can get. Whereas it’d cost a company $35,000 to get a single ad on a prime time slot a company could instead offer to give away a $15,000 car to a lucky winner. They still reach similar amount of eyes but they’ve fractionalised the cost. Sponsoring social media personalities is yet another effective way of building an audience, this is most noticeable in “YouTube” where people can have huge amounts of people following them and their content/opinions.

Having a social media prescience can help many smaller businesses with specialised products like customised clothing or specific art supplies. Similarly small businesses can use the location serviced often built into social media sites to bring in customers from the area like cafes and restaurants.